The challenge today for every organisation is to transform customers into fans, singing it’s praises and acting as it’s marketing team. With this simple, easy to achieve blueprint there are guidelines to deal with your customers so they keep coming back time and time again to invest their precious dollars.

What are your current customers worth to you? Are they generating sales for you because they are so thrilled with your company they are telling everybody they know about you?

You can have the best people delivering the best quality in the best locations—but if you don’t have a loyal client base, a literal fan club of people singing your praises, in the eyes of the public you’ve got nothing. People want to be connected to other people, and the more ways you find to connect to your customers, the greater your fan base will become.

Turning your customers into fans takes more than good customer service. Everybody does that. Customers pay attention when you exceed their expectations, and they become fans when you continue to do so. And when your customers are your fans, they are going to spread the word.

Having customers as fans is worth more to your business than any marketing or advertising program that you might devise.

In this keynote, Anne McKevitt will talk about why and how to turn your customers into fans. Topics she will cover include:

Let’s do the numbers. Diverting marketing funds from traditional programs to fan-creation efforts will pay off big.

The importance of being earnest. Unreasonable commitment to customer service creates fans.

Old ways to create new fans. The things that bond your customers to you are pretty fundamental.

Pushing the customer service envelope. Outstanding customer service goes way beyond the customer service department.

Anne will present obvious and not-so-obvious examples of how companies have turned their customers into fans.