Discover why organisations and individuals find it so hard to rethink for success by avoiding the challenge. A rethink or reframing can bring enormous and inspired successes. We look at examples of where this has worked, the successful role models of new era thinking and the generation of energy, drive and leadership to see the transition through.

Aristotle thought the brain was of minor importance, while Isaac Asimov called it the most complicated organisation of matter that we know.

The knack for creating new ideas and approaches, finding original solutions, and out-thinking competitors, has an important role in the success of today’s enterprise. Management’s influence on its stakeholders —customers, investors, employees, others—increases with its ability to think like those stakeholders, see from their perspectives, understand their concerns. Taking on new crisis or challenges often requires looking at things with new eyes—what has worked before isn’t necessarily going to be the answer today.

Human resource managers, corporate trainers, and organisational developers have beat the drum of creative brainpower for years with mixed success. The benefits of systematically fitting activities like brainstorming, mind mapping, and role playing have been recorded for posterity in research reports and white papers. There are real life examples of how the collective power of the human brain has created astounding breakthroughs in the business world.

So why hasn’t “creative thinking” been better incorporated into companies’ operations? Why are proven methods for kick-starting individuals and teams to think differently still looked upon by many with skepticism or outright derision?

In this keynote, Anne McKevitt will talk about the business benefits of “new thinking,” its proponents and opponents, and ways to start getting it into operations. Topics she will cover include:

Aristotle or Asimov? Which end of the spectrum are you on in terms of applying brainpower in your organisation?

Reasons to unpetrify your thinking. Amazing things can be done by rethinking.

Jumping the brain rut. Not everyone will be thrilled with rethinking methodologies.

Let’s get practical. You don’t need high end consultants to help you rethink.

Anne will offer challenges that require creative thinking to illustrate the difference the brain can make.